I’ve Never Voted Tory Before….
Iain Martin interprets the latest Tory campaign as marking the development of a new version of Cameronian Conservatism:
What is happening, and what these latest ads suggest, is that Hilton and others are trying to construct a pitch for a Cameron conservatism better in tune with the uncertain aftermath of The Great Recession. In this way, in the adverts Hilton gives the father battling hard to keep his business going equal weight to the young woman from Brighton who works in a hostel.
He sees great potential in the fusing of two strands of Conservatism:
Yet fuse together the rhetoric and concerns of One Nation with economic dynamism (compassion and responsibility meet growth and efficiency) and Cameron might have something potentially very powerful and enduring.
Although he is not to impressed with the implementation:
But if that truly is what he or any of his fellow senior Conservatives are trying to do they are making quite a meal of serving it up to the watching public.
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